Aftershock is a respected craft brewery situated in the heart of Temecula, CA's beer scene. Known for its distinct flavored beer, they have become a staple in Southern California brewing. Their Oatmeal Raisin Cookie Ale took home a bronze medal at the 2015 Great American Beer Fest.
The project above was developed as a promotional piece for a potential IndyCar sponsorship. Brand visibility and consistency were the primary driving aspects behind the aesthetic, marrying available space with sponsor priority to provide maximum visibility to all companies involved.